Cases / AFA TV

Local audience.
Global reach.

The Aveiro Football Association broadcasts its competitions on its own service, under its own brand. The catalog keeps growing between matchdays, with no technical team behind it.

ProductWatch Studio
Year2026
RegionPortugal
ScopeOwn streaming service
PlatformWeb and mobile
afatv.pt
AFA TV · Watch Studio
One weekend · Matchday 4
18.2Kviews
4.2Kunique viewers
1,863 hwatched
42countries
Challenge

A full calendar, and games that ended at the final whistle.

An association broadcasts all season, in several divisions at once. Without automation, every game became a file nobody published, and fans only showed up on match day. And the association didn't want to build a technical team to run a platform.

  • Several competitions at once
  • No technical team
  • A catalog that stopped after each game
  • The association's brand at the centre
Solution

The association's own service, run by its own team.

A service with the association's brand, live games and a catalog that fills itself. Every game becomes on-demand content minutes after the final whistle, and the back office is simple enough for the team to use every day.

Live to on demand, automatically

Every broadcast becomes catalog content, so the service stays active between matchdays.

Run by the association

Publishing, scheduling and highlights done by the association's team, without a support ticket.

Advertising from day one

Programmatic ads on live and on demand, connected to global demand.

The product is live
AFA TV
AFA TV
AFA TV
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