A local event.
A global audience.
One of the biggest music festivals in the world opened its stages to the whole planet. No sign-up, no paywall, no geo-blocking. In 28 days, people watched from 95 countries.
A copyright rule shaped the whole project.
The concert recordings belong to the artists and live on their channels. That rule set the architecture: the streams had to run through the YouTube player, without the festival experience being taken over by YouTube's interface. And it had to work for anyone arriving on a phone in the middle of a show.
- Recordings belong to the artists
- Several live stages at once
- Guaranteed on-screen space for sponsors
- No sign-up, subscription or geo-blocking
A festival channel with no barrier to entry.
A dedicated site with the festival's identity, where every stage streams without an account, a subscription or a country check. Open the link and watch. The main sponsor has its guaranteed place on screen, and the experience stays the festival's.
Switch stages
Move between simultaneous stages with one tap.
Space for sponsors
Main sponsor and ads planned into the layout, without competing with the show.
Straight to the line-up
Direct link to the full programme on the festival's website.
