A loyal audience
became a member base.
The organisation already had an audience. Now it has a direct relationship with it: a members' area, its own catalog and its own brand, on any screen.
A large audience, an indirect relationship.
The hardest part was done: an audience that keeps coming back. What was missing was a direct relationship. Content was spread across third-party platforms, reach depended on rules that change without warning, and there was no member base of their own.
- Content spread across other platforms
- No member sign-up of its own
- A scattered archive, no single catalog
- A relationship run by intermediaries
Own platform, own catalog, own member base.
A subscription service with the organisation's brand, on any screen. The member base and viewing data now belong to the organisation, not to an intermediary.
Subscriptions and members
Plans, access and sign-up under the organisation's control, with its own viewing data.
Its own brand
The whole experience inside the organisation's identity.
Catalog on every screen
The archive on web, mobile and TV, under the organisation's brand.
